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Trent Innes joins the Uptick board

Uptick secures Trent Innes (former Managing Director of Xero Australia & Asia) for its board.


Uptick today announced the appointment of Trent Innes, to its board as a non-executive director, effective 1st February, 2022. Innes brings a wealth of scale up experience, corporate strategy and people focused leadership from his many years as Managing Director of Xero.

“We feel very lucky to be welcoming Trent to our board of directors. Trent’s highly regarded, has closely aligned values, and ‘gets’ what we’re trying to build. We look forward to his ongoing expertise in advising our executive team with unparalleled expertise and guidance as we continue our global expansion.” said Aidan Lister, Uptick’s founder and CEO.

Uptick has experienced phenomenal growth in the Australia and New Zealand market, with recurring revenue growth expected to exceed 80% for the current financial year. Uptick has now captured a majority share of the Fire Protection market in Australia, and secured several landmark customers in the HVAC market. Uptick’s focus remains on building the best-in-class product for asset-based maintenance, and expects to invest $3M+ in R&D activities next financial year.

“I am really excited to join the board of Uptick. From the first moment I met Aidan I could sense the level of enthusiasm for what they are doing. There are some exciting times ahead as the business goes global and I look forward to helping the team achieve their aspirations” said Innes.

Trent started his career as a practicing accountant right here in Melbourne. Seeing for himself the opportunity that technology could bring to growing businesses, he transitioned into tech, working across a range of businesses including Microsoft Business Group.

In 2013, he joined Xero as National GTM Director, when the company was just a startup, moving into the Managing Director role from 2016 to 2021, Trent oversaw Australia & Asia region during a period of exponential growth reaching over 1.2 million subscribers

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