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Alliance Fire Group

Alliance Fire now provides its clients with complete visibility of their assets and buildings' compliance, which proves to be a great competitive advantage. This increased transparency and efficiency have translated into enhanced customer service, resulting in stronger client relationships and new business opportunities.


In the rolling hills of Devon, England, a remarkable journey of growth and innovation has been unfolding for Simon and his team at Alliance Fire Group.

Alliance Fire is a fire protection company with a strong focus on customer service and providing clients with peace of mind through compliant service delivery. The team specialises in the design, installation and commissioning of fire detection and alarm systems, emergency lighting, fire extinguishers, fire risk assessments and fire training.

Just a little over a year ago, in July 2022, Alliance Fire was a one-man operation, with Simon conducting sporadic fire risk assessments and working as a subcontractor. But from these modest beginnings, their journey over the past year has been nothing short of remarkable.

Their partnership with Uptick has played a pivotal role in their rapid growth and success. Here's a quick rundown of the benefits they've reaped:

Uptick revolutionized administrative tasks, enabling the team to handle their workload with fewer administrative resources. The intuitive design made daily tasks such as scheduling, job tracking, and reporting hassle-free.

"We now have only one part-time administrator, and she's looking after eight of us engineers that are out on the road earning revenue."

Simon Molloy, Managing Director

Uptick's software also introduced important transparency into their operations. With over 3000 devices at one customer's property, keeping track of maintenance became a challenge - especially with changing engineers working at the site. Uptick's software revolutionised their approach. Engineers can now easily access the history of each device, identifying patterns and addressing issues promptly.

Despite initial concerns, the switch to Uptick was smooth, offering a user-friendly interface that simplified daily tasks - even for the not-so-tech-savvy user.

"I'm not that good with computers and so but after a couple of weeks of training, I found working with the Uptick app really easy. It's great!"

Frankie Dunn, Fire Extinguisher Technician

Alliance Fire can now provide its clients with complete visibility of their assets and buildings' compliance, which proves to be a great competitive advantage. This increased transparency and efficiency have translated into enhanced customer service, resulting in stronger client relationships and new business opportunities. In 2023, over 600 properties were added to the portfolio.

"We can now give customers transparency and a greater understanding of their fire safety."

Simon Molloy, Managing Director

And Alliance Fire's success didn't just lead to business growth. Simon has also regained some of his time as the business settled into a rhythm. With more time on his hands, he's been able to indulge in his passion for golf – and get his handicap back down!

We can't wait to see how the journey of Simon and his team continues to unfold and are looking forward to catching up on the golf course!

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